In day-to-day commerce, television is not so much interested…

December 1st, 2006 by timelady

…in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.

CBS seeing the new reality : CBS attributes ratings boost to YouTube | Chicago Tribune
The network announced that in the first month of having its own CBS Brand Channel on YouTube.com, the more than 300 clips it posted were viewed 29.2 million times. That’s an average of 857,000 views daily since the Oct. 18 launch, which is well and good, but the correlation the network claims to see is what’s really interesting: It believes the YouTube exposure has helped bring more viewers to CBS shows, particularly in late night.

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Fox hanging on to old perceptions : QuicksilverScreen ยป Is Linking Illegal?
Fox has been sending cease and desist letters to website operators who link to DailyMotion, YouTube, Google and other video websites.


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